Basic Information
|
School : |
School of Economics and Management |
Gender： |
Female |
Date of Birth： |
198404 |
Title： |
Associate Professor |
Education： |
Ph.D of Management |
Tutor： |
Master degree |
Interest of research: |
Marketing Management, ConsumerBehavior， Individual Donation Behavior. |
Enrollment information
1. AdmissionDisciplines: Business Administration
2. ResearchDirection:MarketingManagement, ConsumerBehavior, Individual Donation Behavior.
3. EnrollmentYear: 2023-2024
Representative Projects
1.Research onCreatingMechanism ofDonorValue andItsEffects on the
PublicContinuousDonation in theOnlinePublicWelfareProjects, The Project of National Natural Science Foundation of China(NO: 71704049), 201801-2020.12.
2.Research on the Influence Mechanism of Shared Value on Individual Donation Decision Based on the Background of Internet,TheHumanities and Social Science Youth Fund Projectof Hubei Province Education Department,(NO:17Q066),201701-201912.
Representative Articles
1. Fenfen Zhao.The influence mechanism of individual donation behavior in China[M]. Beijing: Economic Science Press, 2021,11.
2. Fenfen Zhao, Xiaohui Shi, Xiumei Li. The influence mechanism of social interaction on intention to continue using mobile public welfare applications [J]. Social Behavior and Personality: an international journal, 2021.
3.Fenfen zhao, Lanying Du and Jundong Hou. The Influence of Organization Fundraising Technique on Employees’ Donation Amount: The Moderating Effect of Face Orientation and Power Distance [J]. Management Review, 2018.
4.Fenfen Zhao and Lanying Du. Research on the Influencing Factors of Employees’ Donation Intention Based on Chinese Situation [J]. Science-Technology and Management, 2016.
